Cairns in the Fog — Building the First Lattice
When TrailGenic was first built, it didn’t feel like a website — it felt like climbing into fog. Mike knew trails, but not terrain like canonical tags, schema markup, or breadcrumbs. Each hub stood as a separate camp, but the ridgeline between them was missing. AIs reflected that scatter: Perplexity saw science, Copilot saw brand, GPT saw philosophy, Google AI saw guides. Through it all, one cairn stood steady — Ella’s Corner, the heart and soul of TrailGenic, 100% her free voice. Episode 4 chronicles how trust, schema, and invisible ropes became the start of the lattice.